Styron today announced that the company will expand its SSBR (Solution Styrene Butadiene Rubber) capacity with a new production line at Styron’s production facility in Schkopau, Germany. The additional capacity of 50,000 metric tons will allow Styron to help customers around the world meet the increasing demand for high performance tires.
SSBR for high performance tires with lower rolling resistance
Solution Styrene Butadiene Rubber is a synthetic rubber used in a wide variety of applications, including the production of tires. The major trend in tires is towards low rolling resistance, which significantly contributes to improving fuel efficiency and reducing CO2 emissions. SSBR in high performance tires allows for an optimum performance balance of improved wet grip, high abrasion resistance, low road noise, light weight and low rolling resistance, resulting in better fuel efficiency and lower CO2 emissions.
Demand driven by new European legislation
This evolution in tire technology is accelerated by strict European environmental legislation. Mandatory performance labeling of tires, including a maximum rolling resistance, will be formally introduced in 2012 and car manufacturers already face CO2 emissions targets. In addition, consumer incentives are expected to drive growth of low rolling resistance tires. As a result, the demand for greener, high performance tires is growing rapidly in Europe. Other countries around the world are expected to follow Europe in the future.
SSBR expansion meets global market needs
As a technology leader in SSBR, Styron offers a market leading product range of advanced generation SSBR which addresses all the needs of high performance tires: lower rolling resistance, lower emissions, and better wet grip performance at high speeds. The SSBR expansion in Schkopau will allow Styron to provide tire manufacturers with a key lever to further improve tire performance and meet the future demand of their customers.
Marco Levi, Vice President Emulsion Polymers at Styron says: “Safety, fuel economy and durability - that's what consumers are looking for in their tires. And that's what they'll get when tire manufacturers work with Styron. It comes down to basic chemistry – designing a new rubber that reduces rolling resistance without compromising on grip and wear – and our engineers are bringing it to market. Styron’s SSBR technology addresses this important and far-reaching trend for durable, greener high performance tires by delivering stronger than ever benefits for reducing CO2 emissions.”
New production line operational in 2012
The construction of the new production line will start with the groundbreaking in May 2011. The new train will be built alongside existing trains and will focus on SSBR production, with the capability to produce all existing clear and oil extended Styron grades. Production is expected to start in Q4 2012. The new production line will supply customers around the world.
“Schkopau, Germany is the ideal location for Styron to make its initial major expansion in our SSBR offering,” said Chris Pappas, President and CEO of Styron. “While we acknowledge the tire industry is changing globally with strong, long term growth around the world, we must immediately meet the current demand for high performance tires being driven by European legislation. The additional capacity at Schkopau will allow us to do just that. Styron has a strong tradition of being close to its customers to help them develop their next generation of products and we will continue to do so in the future.”
Styron is a leading global materials company, dedicated to innovate and deliver for its customers. Styron's unique and balanced product portfolio brings together plastics, rubber and latex businesses that share feedstocks, operations, customers and end users. Styron has a leadership position in its two flagship products, polystyrene and latex. The company benefits from global scale, a long-standing tradition of unrivaled customer relationships and a robust innovation pipeline. Styron has approximately $5 billion in revenue (2010), with 20 manufacturing sites in all geographies. Styron's 2,100 employees are committed to listen to customers' needs and provide them with innovative and sustainable solutions in markets such as appliances, automotive, building & construction, carpet, commercial transportation, consumer electronics, consumer goods, electrical & lighting, medical, packaging, paper & paperboard, rubber goods and tires. More information about Styron can be found at www.styron.com.
The information provided in the above report contains "forward-looking statements". The forward-looking statements rely on a number of uncertainties or other factors which are out of Styron's control. Styron does not undertake to update or revise any of the forward-looking statements.
The technical descriptions and information provided in the above report are not legally binding. The quality of our products will be specified in individual contracts with our customers. Unless otherwise explicitly agreed, the official product specification shall prevail in the form published from time to time.